With deregulation of the electric industry in Alberta, the price paid for electric generation is no longer regulated. Generators sell their power to the Alberta Electric System Operator (AESO) following the concept which is called an “Energy Only Market.”
Electricity is sent from the generating plants over high-voltage transmission lines to substations that use transformers to reduce the voltage level. Regulated rates for transmission are set by the Alberta Utilities Commission (AUC) and are managed by the Alberta Electric System Operator (AESO).
Once the transformers have reduced the high-voltage electricity from the transmission lines, the electricity then travels over the utility’s low-voltage distribution wire lines to customers.
Retailer / Marketer
In Alberta, customers can choose to buy electricity from a Regulated Retailer whose rates are set based on a government formula or a Competitive Retailer. Competitive Retailers are licensed by Alberta Government Services (AGS).
This is you!
Who are our clients?
Alberta is home to more than 43,000 farms which require large amounts of electricity and natural gas. As Albertans, we understand the high demands of our clients and strive to provide a reliable, honest and accessible energy service to farmers across the province.
We serve residential clients in Alberta with regulated energy services. We provide electricity and natural gas you can rely on, at wholesale prices.
We have a wide variety of commercial clients. From managed condominium complexes, duplexes/fourplexes and townhomes, to commercial office buildings, small-to-medium-businesses (SMB) and large corporations.
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